More ThanA Program
ARD Midsouth Performance was founded on a simple belief: young players in DeSoto County and the greater Memphis area deserve elite-level development close to home.
Development First. Always.
ARD comes from the Gaelic word meaning "high" or "elevated." But to us, it represents something greater: the commitment to continually raise the standard in everything we do, both on and off the field.
At ARD MidSouth, we believe elite development goes beyond creating better soccer players. We challenge our athletes to train with purpose, compete with confidence, think at a higher level, and develop the character required to succeed.
We see ourselves as more than coaches — we are mentors committed to helping each player elevate their game, their mindset, and themselves in pursuit of their highest potential.
We built ARD Midsouth Performance to help young players reach their greatest potential and realize their dreams on the pitch. Our players train in small groups with intentional, game-realistic sessions designed to make every rep count.
From first-touch fundamentals for our youngest players to position-specific performance training for teens, every level of ARD is designed to move players forward — on the ball, in their decisions, and in their competitive mindset.
How We Develop Players
Master the Ball
Everything starts with a relationship with the ball. We build it touch by touch, rep by rep, until it's instinct.
Train the Mind
Speed of thought wins games. We coach players to read, decide and execute faster than the game demands.
Compete Every Day
Standards are set in the details. We create an environment where competing hard is simply how we operate.
Meet The Co-Founders
ARD Midsouth Performance is led by two licensed head coaches driving elite player development across the Midsouth.
Ethan McClure
Co-founder of ARD Midsouth Performance and Head Coach at Northpoint Christian School. USSF C licensed, Ethan brings a technical, development-first approach to every session.
- USSF C Licensed coach
- Head Coach — Northpoint Christian School
- Youth technical development specialist
Enda Crehan
Co-founder of ARD Midsouth Performance and Head Coach at Christian Brothers University. UEFA A licensed, Enda brings elite tactical and performance coaching to the program.
- UEFA A Licensed coach
- Head Coach — Christian Brothers University (CBU)
- College & elite-level coaching experience
Player Development Path
Assess
Every player is evaluated to understand their current level, strengths and areas to grow.
Train
Targeted, game-realistic sessions in small groups that maximize touches and decisions.
Compete
Players are challenged in competitive environments that translate to real matches.
Elevate
Progress is tracked and standards are raised as players move to their next level.